Vodafone not planning cut in tariffs for now: CMO

[Meit]

MUMBAI: Leading telecom service provider, Vodafone Essar, is not planning any aggressive cuts in its tariffs soon, a senior company official said.

"Almost all service providers have cut their rates and it is more like a trend. But we believe in total customer experience which is a combination of various services where price is the base," Vodafone Essar's Chief Marketing Officer, Kumar Ramanathan, told media on the sidelines of the launch of the merchandise of Vodafone's Zoozoo series here today.

The company was also not thinking about another aggressive advertisement campaign soon after the Zoozoo series. "We are not into another campaign soon. Our dog (advertisement) was about the customer care experience and Zoozoo ads are all about value-added services," he said.

Retail major Shopper's Stop and Vodafone Essar together launched the 'Zoozoo' brand merchandise today, which gained high popularity through its attractive advertisements recently.

Top models, Amrit Maghera, Aanchal Kumar, Bruna Abdula, Deepti Gujral, Diandra Soares, Namit Khanna, Niketan Madhok and Sahil Shroff showcased the trendy T-shirts for men and women at a Shopper's Stop outlet at Juhu.